Using the right Instagram hashtags for social media marketing can mean the difference between reaching 5 users or 5 million users. Yet we see lots of accounts using just one or two generic hashtags, or none at all.
Did you know that adding just one relevant hashtag to your post can increase your engagement by 12.6%? Instagram allows up to 30 per post - imagine if you had that many hyper-relevant hashtags every time you posted!
In this article, we’ve compiled a list of the top 10 most relevant hashtags for social media marketing agencies, consultants, freelancers and everyone in-between.
When you choose your hashtags, make sure you use ones from different categories of popularity. If they’re too popular, you’ll be drowned out by people with more followers, so don’t stuff your post caption/comments with hashtags with more than 500,000 posts, if possible. Choose a maximum of 3 or 4.
On the other side, if you use hashtags that are too niche say, under 5,000 posts, hardly anyone will see your post!
Try and use hashtags between the 5,000 and 500,000 marks, and your reach and engagement will climb.
Hashtags for social media marketing agencies
For each hashtag, we’ve outlined what type of content they’re good for, how popular it is and similar hashtags you can use if you want to double-down on the topic.
Popularity: 884,190 posts
Good for: Content about life as a social media manager.
Related: #socialmediamarketer #socialmediamanagers #digitalmarketingconsultant
Popularity: 545,766 posts
Good for: Publicising your social media management services or client case studies.
Related: #socialmediamarketing #socialmediaservices
Popularity: 45,232 posts
Good for: Sharing content about the success and/or trials and tribulations of running your own social media marketing agency! It can also be used for publicizing your agency like the previous hashtag.
Related: #socialmediaagency #digitalmarketingagency
Popularity: 26,847 posts
Good for: Sharing tips and advice on all things social media marketing, including campaign ideas, content ideas, myth-busting and more. A unique way to add value and educate your audience.
Related: #socialmediamarketingtips #marketingtips #marketingtools
Good for: Promoting yourself as someone who can help with social media marketing. It can be used in combination with previously mentioned hashtags for social media marketing like #socialmediamanager and #socialmediamarketingagency.
Related: #socialmediaconsultant #socialmediaexpert #socialmediaguru #socialmediatrainer #marketingguru #digitalmarketingexpert #digitalmarketingtraining
Popularity: 142,888 posts
Good for: Promoting your content creation services, including design and copywriting. It’s also an excellent place to get inspiration for your own content calendar.
Related: #sociamediacontentcreation #marketingideas #marketingsocial #socialmediadesign
Popularity: 7,390 posts
Great for: Showcasing content about your brand, created by others. Alternatively, advice on how to actually get user-generated content!
Related: #influencerswanted, #influencerstyle
The following are useful for any content relating specifically to marketing on the specific platforms. Strive to add value and educate your audience with tips on boosting reach, how to use hashtags properly, image dimensions and video length best-practice, good filters to use and so on.
Popularity: 611,858 posts
Related: #instagram_masters #instagrammarketingtips #instamarketing
Popularity: 26,317 posts
Related: #linkedinlife, #linkedin, #linkedintips
Popularity: 18,698 posts
Related: #pinterest, #pinteresting, #pinterestinspired
Popularity: 30,836 posts
Related: #twitter, #twittermarketing, #twitterquotes, #twittertips
Popularity: 277,422 posts
Related: #facebookads, #facebookadvertising, #facebookmarketingtips
Popularity: 43,008 posts
Related: #youtubevideos, #youtube, #socialvideo, #videomarketing #videomarketingtips
Each city has local hashtag for social media marketing that you can use if you want to promote your services locally. The majority of them are very small, usually less than 1,000 posts, but if you combine them with standard location tagging, you could easily dominate the local social media management space and become a regional influencer in no time!
Here are some examples of ones we use for promoting Superb Social in our native London, UK - every major city has ones similar to these, so it won’t be hard to find them!
Popularity: 2,216 posts
Popularity: 2,216 posts
Popularity: 3,721 posts
Need more hashtags?
Whether for your agency or for your clients, finding Instagram hashtags for social media marketing can be time-consuming.
As luck would have it, we offer a dedicated hashtag research package!
We’ll research the target account’s niche, find competitors and influencers, and compile a spreadsheet with 180 hashtags specific to the account’s niche and relevant day-specific hashtags, and include a guide on how to use them. All for $5!
To find out more, and to see our customer case studies, head on over to our Instagram Hashtag Research page.